Mad cow disease:  Slang term for bovine spongiform encephalopathy. 
Marbling:  Refers to the intramuscular fat content of beef. Usually evaluated in the rib eye between the twelfth and thirteenth ribs. Strong marbling is highly valued by Japanese consumers.
MLA: Meat & Livestock Australia
MSA: Meat Standards Australia – a meat grading system designed in Australia. Used to describe the guaranteed eating quality of Australian beef.

Primal: Major component of carcase. For beef these include ribs, butts, chuck and rumps, and loins.
Processor:  An abattoir operator.
Processing: The process of taking a live animal, slaughtering it and then breaking down into saleable beef/sheepmeat.
Producer:  A sheep, goat or cattle farmer.
Point-of-sale material: a form of promotion used to support personal selling and advertising; displays, consisting of packages, signs, display cartons and so on are used to provide additional product information and to impel on-the-spot buying.