What is Meat Standards Australia (MSA)?

Meat Standards Australia (MSA) is a cut-based grading system that is based on the results  of rigorous sciences, underpinned by testing with almost 90,000 consumers who tasted more than 603,000 samples of different beef cuts prepared in different ways.

To date the MSA system has been adopted by more than 600 butchers and several fresh food retailers across the country, with numbers increasing steadily.

The launch of a new symbol to make it easier for consumers to make decisions around beef eating quality. Click here for more information. The new symbol, which features the green and gold ‘MSA graded’ look, will be positioned as a quality mark – not a brand initself. It indicates that commercial brands have been graded to meet MSA standards.