The 'We love our Lamb' campaign is now in the eighth year.  Since the launch in 1999 the campaign has consistently created impact with its tounge-in-cheek manner. 

Australia Day

Following the highly successful 2005, 2006 and 2007 Australia Day Lamb promotions, Sam Kekovich returned to front the 2008 campaign. 

Falling in Lamb

The Spring Lamb marketing campaign aims to remind Australians of their love of Lamb in Spring, the season for love.