Red Meat. We were meant to eat it
Building on the success of the previous 'Red Meat. Feel Good.' dancing butchers campign, our new 'Redmeat. We were meant to eat it' campaign launched in 2006, was designed to take red meat to a whole new level in the minds of consumers, positioning lean red meat as an essential 'foundation food'.
'Red Meat. We were meat to eat' it tells the story of how mankind eveloved on red meat over the past two million years and why it remains as essential to our health and wellbeing today.
Nutrients
The latests 30 second television commercial, which appearred in March across all major networks, features Sam Neill comically chasing a chicken while highlighting the superior nutritional benifits eating lean red meat provides compared with chicken. This TV commercial is part of an intergrated campaign including;
Watch our 'Foundation Food' TV commercial series starring Sam Neill: