Beef. Get into it

Beef Casserole. Get into it

There's no better time of year than right now to enjoy a delicious beef casserole, and we're celebrating with a brand new beef campaign titled Beef. Get into it. Extensive research has shown us that while 81% of people have ever eaten a casserole, only 2% of people make them regularly (Source: The Leading Edge, December 2007). To assist in making sure beef casserole is a no-hassle beef casserole, we've put together some relevant and easy to understand tips to ensure consumers end up with the perfect outcome.

Media
A brand new 45-second TV commercial (TVC) showing how everyone can really get into beef during winter airs in all capital cities on the 1st June. We'll also be sponsoring Better Homes and Gardens TV program during June and watch out for Fast Ed's segment on how to cook the perfect beef casserole!

View the new Beef. Get in to it TVC here (MPEG, 3MB)

The TVC will be supported with extensive magazine coverage in:

Better Homes and Gardens
New Idea
Super Food Ideas
Australian Good Taste
That's Life
Family Circle
Fast Ed's Food in a Flash

Point-of-Sale (POS)
While everyone loves beef casserole, we've found that many people aren't confident in cooking them. So to help, we've put together 3 essential tips a simple chart showing the best beef cuts to use in casseroles to guarantee a delicious tender beef casserole every time.

The casserole themed POS elements include posters, recipe brochures, and pack stickers will be featured in supermarkets and butchers around the country.

View the Beef casserole. Get into it POS poster here. (PDF, 500KB)

Entice magazine
A new look 12-page Entice magazine featuring winter warming beef casseroles will again be available, free of charge in butcher stores. Entice will not only features delicious beef casserole recipes but also all the important steps to guarantee a great beef casserole every time.

View the latest edition of Entice magazine here (PDF, 6MB).